Los Angeles based singer and songwriter Zach Adam’s latest release is a tight and punchy piece of pop that’s immediately radio-ready, replayable, catchy, and with its melancholy-laced composition, it is an absolute heartthrob. ‘End Of The World’ is a driving song. With its punchy, rapid beats and immediate melodies, ‘End Of The World’ is an extremely engaging song that benefits from a superb production. A tight mix, rightly EQed and compressed, ‘End Of The World’ is ear candy alright, but Adam’s hearty and powerful delivery takes things up a notch or two. 

Lyrically, ‘End Of The World’ is direct, and immediately effective. Showcasing that at times, a little optimism and a positive outlook is more needed than analytical display of the problems and a list of solutions. Full of heart, ‘End Of The World’ manages to be decisive in its swiftly uplifting feel, and for his dedication to make music that would lighten up the listener’s day, even if just a little, I’m grateful for Zack Adam and his music.