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Don Broco have always been a peculiar export—four Bedford lads who turned hybrid rock into something both gaudy and strangely precise—but “Euphoria” may be the closest they’ve come to distilling their entire ethos into three and a half minutes of engineered thrill. The song opens with a deceptive electronic murmur, a vocal tease so clean it feels like a decoy. Then the band flips the switch, and the heavy machinery kicks in: guitars grinding, drums punching on the quarter note, bass moving with the kind of swagger that recalls a time when rhythmic confidence was the subtext of every good rock track. If Don Broco have a signature, it’s this ability to blend bombast with control, athleticism with craftsmanship, and “Euphoria” showcases it like a well-rehearsed flex.

Lyrically, they’re playing with a fairly universal concept—chasing the lightning bolt of first-time exhilaration—but they deliver it with enough gusto to elevate cliché into something more purposeful. “Gonna live forever!” is less a prophecy than a dare, the kind shouted into a crowd that’s already halfway convinced. It’s not subtle, but subtlety has never been Don Broco’s game. Their mission is impact, immediacy, and the kind of emotional shorthand that hits before you have time to doubt it. To that end, “Euphoria” succeeds because it knows exactly what it is: a maximalist anthem engineered for maximum bodily response.

What’s more interesting is how this single slots into the band’s ongoing 2025 sequence. “Cellophane” flexed nu-metal bravado with an almost parodic sense of fun. “Hype Man” was pure adrenal pop-rock. “Disappear” leaned into melodrama. Now “Euphoria” arrives as the fourth corner of a sonic room they’ve been quietly constructing—proof that their eclectic impulses can still cohere into a recognizable artistic arc. They’ve always preferred motion to stasis, but there’s a clarity to this new era: each song carving its distinct space without abandoning the core identity that made the earlier albums both commercially viable and critically defensible.

The production is, unsurprisingly, airtight. Every punch lands. Every texture earns its place. And the chorus is built for arenas—big ones. Don Broco understand scale better than most guitar bands still operating at their level, and this track feels tailored for a stage measured in square acres, not feet.

Call it hedonistic, call it calculated, call it a well-delivered dopamine trigger. “Euphoria” is Don Broco doing what they’ve always done best: turning musical excess into a disciplined craft and making it feel, if not eternal, then at least momentarily immortal.

–Bobby Christman 

 

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Michael Stover
A music industry veteran of over 30 years, Michael Stover is a graduate of the Art Institute of Pittsburgh, with a degree specializing in the Music and Video business. Michael has used that education to gain a wealth of experience within the industry: from retail music manager and DJ, to two-time Billboard Magazine Contest winning songwriter, performer and chart-topping producer, and finally, award-winning artist manager, publicist, promoter and label president. In just 10 years, MTS Records has released 40+ Top 40 New Music Weekly country chart singles, including FIFTEEN #1s and 8 Top 85 Music Row chart singles. MTS has also promoted 60+ Top 40 itunes chart singles, including 60+ Top 5s and 40+ #1s, AND a Top 5 Billboard Magazine chart hit! Michael has written columns featured in Hypebot, Music Think Tank, and Fair Play Country Music, among others. Michael is a 2020 Hermes Creative Awards Winner and a 2020 dotComm Awards Winner for marketing and communication. Michael has managed and/or promoted artists and events from the United States, UK, Canada, Denmark, Finland, Italy, Australia and Sweden, making MTS a truly international company.