Paramount Global today confirmed the planned cessation of broadcasting for five specialized MTV music channels—MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live—effective December 31, 2025. This decision aligns with the company’s ongoing efforts to streamline operations amid evolving viewer preferences, emphasizing investment in digital platforms and streaming services like Paramount+.
The channels, which have been staples for music enthusiasts across the UK, Ireland, and select European markets, will conclude their run after more than four decades of delivering iconic music content. Launched in various forms since MTV’s inception in 1981, these niche offerings celebrated eras of music from the 80s and 90s to club anthems and live performances. However, with the rapid decline in linear television viewership and the rise of on-demand streaming, Paramount Global is reallocating resources to enhance its global digital ecosystem.
“This transition reflects the changing landscape of how audiences consume entertainment today,” said Bob Bakish, President and CEO of Paramount Global. “While we cherish the legacy of these MTV channels in shaping music culture, we’re excited to pivot toward innovative streaming experiences that reach fans worldwide on platforms like Paramount+. Our flagship MTV channel will continue to thrive, delivering beloved reality programming and cultural moments that define the brand.”
The closures are part of a broader cost-cutting initiative at Paramount Global, which has included earlier actions such as the shutdown of Paramount Television Studios and the cancellation of select productions in 2025. These measures aim to strengthen the company’s financial position and focus on high-growth areas, including original content for streaming and international expansion. Viewers in affected regions are encouraged to transition to Paramount+ for access to extensive music libraries, exclusive MTV content, and live events.
MTV’s influence on pop culture remains undiminished, with ongoing commitments to events like the MTV Video Music Awards and programming such as Catfish and The Challenge. The brand continues to evolve, adapting to new generations through social media, digital shorts, and partnerships with emerging artists.
For more information on Paramount+ and MTV’s digital offerings, visit www.paramountplus.com or www.mtv.com.
