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Ottawa singer-songwriter Seann Medicina released “You Don’t Know Me” on January 29th, a track about being misunderstood and taken for granted in a relationship, and the process of stepping through that to reclaim what you lost.

 Seann Medicinablank blends folk, rock, and indie influences, pulling from his life experiences and world travels, with South American folk traditions and classical sensibilities showing up in his compositions alongside his dynamic guitar work and versatile voice. The song is the lead single from his upcoming LP Bad Selfie, and it establishes the kind of emotional ground that suggests the full album will have real weight to it.

This song is one of those ballads that can only be written out of genuine human experience. No corporate team can write something like this to manufacture a hit. No AI composer can arrange this either. This is a real human expression of a chapter of Seann Medicina‘s life. The vocal melodies and string section complement each other perfectly. The rhythm section with the guitar strumming feels like a Johnny Cash song, but retains an element of uniqueness.

“You Don’t Know Me” works because Seann Medicina isn’t overcomplicating it. The lyrics carry an elegant simplicity that lets the weight of the subject come through without dressing it up. For a song about reclaiming a lost sense of self, there’s a quiet confidence in how stripped-back the arrangement stays. Based on this, Bad Selfie is worth keeping an eye on.