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Gravité Fresq is back with more vividly-colored, glamorous, and massive, arena-sized synthpop backed with terrific atmosphere-building and vocals. ‘Reality Is Premium’ is a meaningful new single that is a joy to observe.

Based in Dublin, Ireland, Gravité Fresq is an act that specializes in a neon-lit, dingy run on 80s synthpop, a la Duran Duran, Depeche Mode, and New Order. Their latest single is titled ‘Reality Is Premium’. A tongue-in-cheek dissertation on the impact of AI on arts in our everyday life, the song is massive, beautifully written, sung, and mixed. An immediately outstanding affair, regardless of your alignment with its message.

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With a pace that is above average, the song is in a rush to go somewhere with its simple, prodding groove that acts as a tireless locomotive for the song’s layers and layers of synths, guitars, and vocals. The composition is simple, with a strong influence from Depeche Mode’s historic ‘Personal Jesus’ riff, a riff so ubiquitous it might have been pulled directly from the cosmos. The synths are electrifying, and are just loud enough to back the gorgeously flamboyant wails from the frontman who carries the brunt of the song’s brilliance via his technically profound yelps on the chorus alone.

‘Reality Is Premium’ is a fun, not-at-all-depressing look at how AI is basically having us all in its deathgrip at the moment. The song is sung and produced well, with vibes for ages. ‘Reality Is Premium is just a good time to be had.