The Lunar Keys timed their new single, “Sinner,” to the new moon of Monday 9 November. Rock Era Magazine is spotlighting the track for two reasons: it asks an uncomfortable question, and the band has attached a charitable pledge to the people who cover it, a group that includes magazines like ours.
⇒ Check out our thoughts on the “Sinner” here.
“Sinner” is an alt-rock anthem about morality, false identities, and distorted truths. It questions our judgement and asks whether the world rewards people for being good, or simply for being a winner or a sinner. The band sums it up in one line:
“Saint or a Sinner? Pray you’re a winner!”
The single is the latest result of The Lunar Keys’ ongoing collaboration with Grammy-winning producer and mix engineer Brendan Dekora, whose credits include NIN, Foo Fighters, and Muse.
The Lunar Keys have a tradition of putting their money where their mouths are. For “Sinner,” they have pledged to donate £1 for each of the first 250 reviews or airplays the single receives, to the charity Key4Life.
The band is asking magazines, bloggers, and radio hosts who review or play “Sinner” to let them know, so they can update the tally and promote the coverage on their socials.
The pledge comes from a band with a strong record behind it. Previous Lunar Keys releases have drawn hundreds of reviews and more than 600,000 views and streams. They have also earned over 7,500 plays from more than 500 radio stations, including Planet Rock, BBC Wales, Amazing Radio, and BBC Introducing, where five Lunar Keys songs were named Track of the Day.
Edgar Allan Poets has written that The Lunar Keys “craft songs that are made for crowds, big stages and moments of unity.”
